If you are starting a content-based business you'll need to keep things lean and focused. Are you sure your hypothesis around your content, audience, and marketing are correct?

Our guest Steve Blank is the father of modern entrepreneurship and author of The Four Steps to the Epiphany.

We discuss the need to be specific about the problem you are solving and the results that will happen as a result of it. Steve explains why he gives his best ideas away and how that will attract more people to you.