The art of customer experience is difficult to master. Determining the content, the format, the audience and even if you should co-create can lead hard questions to answer.

Our guest Claus Raasted is the co-founder of the College of Extraordinary Experiences, Senior adviser to McKinsey, author, and coach.

Claus shares with Peter how NOT being a perfectionist allows him to get things done. We debate the time and place to bring your A-game and when it's okay to simply get the content out to the world.