David Friedman is the CEO of High Performing Culture and author of Culture by Design.

David and Peter discuss the process of writing a book to leave a legacy and how that turned into speaking gigs, engagements, then a whole new career. We explore the process for turning a speaking hobby into a business model that would not solely rely on having David in the room.   Last we finish up by finding the things you do instinctively that need to be codified if you want others to be able to teach your method.