We often talk about how once you have found your lane you should stick to it but what if you have a message outside that lane that you just have to get out?

John Jantsch is the Founder of Duct Tape Marketing Consultant Network and author of The Self-Reliant Entrepreneur.

John shares how he made contacts and grew his network doing free speaking, which sped up the sales cycle for his consultant work. John and Peter discuss the risks and rewards of stepping outside the brand you are known for.