Moving from working at a big brand to starting your own marketing firm will present a number of new challenges. What will you have to provide to stay a step ahead?

Ron Tite is the author of Think. Do. Say. and the Founder of Church and State a Toronto based content and marketing agency.

Ron discusses building a marketing firm and how to win business over larger well-established brands and developing a book as a framework and methodology that isn't dependent on your presence for it to be effective.