Joesph Michelli is a speaker, consultant and best-selling author of Driven to Delight and The AirBnB Way.

Joseph speaks with us about how he writes books about globally recognized brands while working with them to improve their business.  We discuss the changes to publishing and what rights publishers want a big piece of.  In addition, Peter and Joesph share their thoughts on moving the contents of a book into other modalities to reach a larger audience.