The problems that blue-collar business face isn't all that different than those fortune 500 have to deal with. Are the solutions to these problems the same regardless of business model?

Jamie Gerdsen is the President and CEO of Apollo Home, author of Squirrels, Boats, and Thoroughbreds, and founder of Main Street Leadership.

Jamie talks about how he wrote his book from the personal lessons he had learned and how he created an assessment that can be used to get everyone focused in the same direction.