When it comes to being a consultant it is a massive mistake to be a generalist. Starting out you have to know your message, your audience, and their problems.  

Our guest David A Fields is a consultant, speaker, and author The Guide to Winning Clients.  

David shares his experience with us on what marketing you can do and what you MUST do.  In addition, he explains why having your content solidified and easily repeatable is vitally important.