51% of the US population listen to podcasts.  That is a massive audience you could tap into.  With 750,000 podcasts out there how can you get your voice heard and not fall victim to "podfade"?

Our guest Ginni Saraswati is the Founder of Ginni Media, and host of The Ginni Show podcast.

When clients want to start a podcast Ginni asks "Why?" the answer to that simple question can help lay the groundwork for the frequency of your show and allows you to set reasonable goals.