Finding success can be difficult if you can't to get your message to your audience. If you are looking to speak more, launching a book or a podcast hiring a PR firm can help.

Our guest Sarah Wilson is the Founder of Pop Communication a firm excelling at book launch management, and public relations, speaker management.

Sarah has advice on what to ask a PR firm before signing on we. We discuss customization of services, discovering your best modality, and setting expectations when launching a book.