If you are in a professional services firm and not using the tools of a Thought Leader you are probably leaving business on the table.

Our guest Bill Coletti is the Founder and CEO of Kith a reputation management and crisis decision making firm and the author of Critical Moments.

Bill walks us through writing Critical Moments and what his publishing expectations were. We chat about how Bill turned a years worth of webinars into chapters of the book and who he brought in to help with the process.