Many Thought Leaders are capable of making great content, but stumble when it comes to taking their product to market. If you are not able to properly market your work it is never going to hit the audience you need.

Our guest Bill Bice is a serial entrepreneur and CEO of Boom Time a marketing technology firm.

Bill shares how content driven marketing can be effective and how you can use the data from multiple platforms to refine your content and methods for staying relevant to past and future clients.