When building a platform what methods can you use to connect with your audience and provide value?

Our guest Rusty Shelton is the Founder and CEO of Zilker Media, author of "Authority Marketing" and an expert in the new media landscape.

Rusty discusses the need for build a platform before over spending on content, how you can sort out which social media platform will serve you best, and the questions you need to ask if you are going to hire a firm to help with your social media.