Businesses want to sell directly to consumer, but you can't ignore the online outlets. How can you use data to tackle the problem?

Our guest Dr. Stephen Kraus is the Head of Digital Insights at "Jumpshot", the author of "Selling to the New Elite" and a leading expert on consumer insights and digital trends.

Stephen tells us how people are drowning in data but starved for insights, how we can use data to tell stories and how the broader forms of consumer behavior can inform specific marketing actions.