In many industries ruthlessness is the norm. Is it possible to have success by helping others succeed and not focusing on yourself?

Our guest Jonathan Keyser is the founder of Keyser Institute, author of "You Don't Have to be Ruthless" and has found great success in commercial real estate by helping others.

Jonathan share the philosophy that took him from selfish to serving others. Jonathan discusses the pros and cons of a ghost writer, and why it takes courage to be a Thought Leader.