Many people believe that marketing is a book is easier than ever, but could the truth be that is has never been harder?

Allen Adamson is the Co-Founder of "Metaforce", author of "Shift Ahead" and leader of an elite team that can solve your marketing hardships!

Allen explores how your first impression might be the only one you get. He shares why writing a book is a bit like going back to school and how you might find the stories people want to hear in the places you might not expect.