We have so much data available to us, how do you know when it's okay to make a choice that isn't based on data, but on your intuition?

Our guest Jennifer DiMotta, is an Ecommerce specialist, speaker, and trainer who uses her expertise to transform strategy and forge new leaders!

We talk with Jennifer about the overwhelming amount of data available, how to analyze data, and take action based on understand the data.   She also shares with us how she uses speaking as a vehicle to drive business.