What you want from your content can often change based on the demands of your audience. How do you let go of preconceived notions to make way for what people really want?

Our guest Linda Fisher Thornton is the CEO of “Leading in Context” and the author of "7 Lenses".

Linda shares how writing her book has meant having to change to meet the demands of her audience and how they want to consume her content. She shares how easy to get attached to an idea and how sometimes it's best to let go.