Leveraging Thought Leadership

Leveraging Thought Leadership


Leveraging Thought Leadership With Peter Winick – Episode 72 - Aaron Keller

November 26, 2018

Advertising is there to prop up brands that are not doing that well.  Really good brands don't need advertising. Aaron Keller, CEO of Capsule and author of "The Physics of Brand" shares why advertising is the tax you pay for not being...