It’s important for every entrepreneur to find their why and make it their differentiator. Our guest,
Mark Levy,  is the Founder of Levy Innovation, a positioning and strategy firm that helps organizations and thought leaders differentiate themselves with a big idea that sets them apart. Mark has consulted some of the world's most prominent companies and individuals, including CEOs of major brands and thought leaders including the famous Simon Sinek of Start With Why. In this episode, Meny Hoffman talks with Mark about the importance of finding your purpose, which is called your why, and making that your differentiator. Mark breaks down the steps why most companies fail to differentiate themselves in a crowded and noisy marketplace. He also shares some practical tips as to how every business owner should look at how to differentiate themselves and lead with purpose.