Christopher Lochhead Follow Your Different™
Latest Episodes
030: Trading Legendary Stories
What do we think of the new color shifting beverage Starbucks recently introduced? Why are some people in California painting phallic symbols on the street? ...
029: Marketing in the Modern World w/Stephen Woessner
Modern marketing often feels like its mystic, dark, magic voodoo. How do you unlock what will make your small business succeed? How do you get ...
028: How To Be Smart: The Power of Business Books with Sally Haldorson from 800-CEO-READ
Do stronger interpersonal relationships make for better colleagues? How has the business book genre shifted in the last 30 years? How has the advent of ...
027: Silicon Valley PR Legend Sabrina Horn
Great PR and communications can very well be an x-factor in the success of a tech business. What are the greatest lessons learned from a ...
026: American 4-Star General Stanley McChrystal on Confidence, War & The Paradox of Leadership
The army is overweighted in military capability but underweighted in the other things. What are the lessons that can improve this? What can the military ...
024: Inside Sequoia Capital, Entrepreneurs & Legendary Marketing with CMO Blair Shane
Building a business that goes the distance is a challenge for todays entrepreneurs. What makes a good CMO, and how do they fit into building ...
023: Entrepreneur Roundtable: How to Design & Dominate Your Category w/Rhonda Smith – Part 1
People in business make an unconscious choice to attack an existing space, market or category. Why is this the wrong way to go about things? ...
022: Entrepreneur Roundtable: How to Design & Dominate Your Category w/Rhonda Smith – Part 2
People in business make an unconscious choice to attack an existing space, market or category. Why is this the wrong way to go about things? ...
020: Positive Marketing & Category Design w/Real Life Int’l Man of Mystery Paul Maher
Success in business and life is all about having an appetite for risk. Why do we need a little bit of crazy to make things ...
019: #SocialMediaMarketing Legend Bryan Kramer
Everybody in marketing wants to create something that catches fire. What are the best practices for creating and sharing content that goes viral? What can ...