Christopher Lochhead Follow Your Different™
Latest Episodes
108: Creating A New Category of Extreme Athlete w/Jon Devore, Professional Skydiver & Captain of the Red Bull Air Force
Everyone has looked out the window of a plane and wondered what it would feel like to fly. That’s what makes extreme air sports so ...
107: Unlocked: Why You Need to Be Unpredictable in 2018
The post 107: Unlocked: Why You Need to Be Unpredictable in 2018 appeared first on Legends&Losers.
106: Leadership, Laughs & Authenticity with Doug Merritt, CEO of Multi-Billion Dollar Public Category King, Splunk
Most people make the career mistake of going for salary and title instead of working with a category. Why is it so important to work ...
105: Mark Timm on Why Zig Ziglar Became the Category King of Sales Training
Zig Ziglar impacted over 250 million people in his lifetime and left an incredible legacy. Why is his message still so relevant and so powerful ...
104: Shaku Atre Takes Over Legends & Losers
Most new CMOs find themselves in a trap of trying to earn the right to do a category strategy before they even do the basics. ...
Holiday Greeting from Christopher
The post Holiday Greeting from Christopher appeared first on Legends&Losers.
103: Bruce Cleveland on the Startup Traction Gap & Making A Difference To Entrepreneurs
A lot of people who come from big “category king” companies think they can automatically build a legendary business. How has history proven this notion ...
102: How Temitayo Osinubi Bootstrapped His Way to a Legendary Marketing Career
There’s a huge decline in entrepreneurship in America because access to capital is impossible for most young people. What methods can you utilize to get ...
101: What It Takes to Be a Powerhouse CMO w/Jennifer Johnson, Janet Matsuda, & Deb Wolf
In marketing, being able to understand the product is valued now more than ever. How has this changed what is expected of a CMO and ...
100: Show #100 Legendstravaganza
It’s been a wild and exciting ride on Legends and Losers, and we’ve reached 100 episodes! What are some of the biggest takeaways from the ...