Christopher Lochhead Follow Your Different™

Christopher Lochhead Follow Your Different™


Latest Episodes

108: Creating A New Category of Extreme Athlete w/Jon Devore, Professional Skydiver & Captain of the Red Bull Air Force
December 28, 2017

Everyone has looked out the window of a plane and wondered what it would feel like to fly. That’s what makes extreme air sports so ...

107: Unlocked: Why You Need to Be Unpredictable in 2018
December 26, 2017

The post 107: Unlocked: Why You Need to Be Unpredictable in 2018 appeared first on Legends&Losers.

106: Leadership, Laughs & Authenticity with Doug Merritt, CEO of Multi-Billion Dollar Public Category King, Splunk
December 21, 2017

Most people make the career mistake of going for salary and title instead of working with a category. Why is it so important to work ...

105: Mark Timm on Why Zig Ziglar Became the Category King of Sales Training
December 21, 2017

Zig Ziglar impacted over 250 million people in his lifetime and left an incredible legacy. Why is his message still so relevant and so powerful ...

104: Shaku Atre Takes Over Legends & Losers
December 21, 2017

Most new CMOs find themselves in a trap of trying to earn the right to do a category strategy before they even do the basics. ...

Holiday Greeting from Christopher
December 21, 2017

The post Holiday Greeting from Christopher appeared first on Legends&Losers.

103: Bruce Cleveland on the Startup Traction Gap & Making A Difference To Entrepreneurs
December 21, 2017

A lot of people who come from big “category king” companies think they can automatically build a legendary business. How has history proven this notion ...

102: How Temitayo Osinubi Bootstrapped His Way to a Legendary Marketing Career
December 21, 2017

There’s a huge decline in entrepreneurship in America because access to capital is impossible for most young people. What methods can you utilize to get ...

101: What It Takes to Be a Powerhouse CMO w/Jennifer Johnson, Janet Matsuda, & Deb Wolf
December 14, 2017

In marketing, being able to understand the product is valued now more than ever. How has this changed what is expected of a CMO and ...

100: Show #100 Legendstravaganza
December 12, 2017

It’s been a wild and exciting ride on Legends and Losers, and we’ve reached 100 episodes! What are some of the biggest takeaways from the ...