Welcome to this very special episode of Follow Your Different. We’ll talk about one of the most anticipated startups in Silicon Valley today, HalloApp. We sit down with HalloApp founders Neeraj Arora and Michael Donohue in the first and probably only – for some time – podcast.
Michael and Neeraj were two of the senior leaders who built WhatsApp, a category defining company in the messaging category. Facebook purchased WhatsApp in 2014 for $22 billion, in one of the largest tech acquisitions of all time. Today, there are over 2.5 billion WhatsApp users, and it dominates the messaging category.
Now, Michael and Neeraj are on route in pioneering a new category of “Real Relationship” app. It is a new model of communication app that is a combination of messaging and social functionality in a simple, private way.
They have the audacity to think they can change the future again by being radically different, and I all for it. If you are interested to learn more about what they have to offer, stay tuned to this episode.
 
WhatsApp Never Left Stealth Mode
When asked about something that most people don’t know about WhatsApp, Neeraj and Michael share an interesting story. If you’ve ever notice, WhatsApp never really talks to the press that much. It turns out that this particular quirk is something that the WhatsApp founders have developed into almost a culture, or a code if you will. It goes as such:

“Brass kicks up dust that gets into your eyes and makes you not focus on the product or the company”

Simply put, the higherups on WhatsApp just wants to focus on developing their products and services and let it speak for itself. Why worry about tech press when they can just impress their users with their amazing product?
Plus when you create the attention, it just means added distractions and things to facilitate. Which in turn leads to less focus on the product and more on keeping up appearances.
So you could almost say that WhatsApp never came out of stealth mode.
 
HalloApp with Neeraj Arora and Michael Donohue
It seems that Michael and Neeraj plan to follow the same code on their new endeavor, which is HalloApp. They will follow the same strategy of focusing on the user and the product, with minimal distractions.
This practice seems unorthodox and almost counterintuitive to what current companies are doing with their products, which is to hype up their products and make it popular even before its launch.
Yet for them, the focus is not to become famous or popular as an app of choice for most people. Their aim is to solve a problem, and find users that are looking for a solution. In the end, they will let the product speak for itself.

“I think the product should speak for itself. That's it. Like if you do a good job of it, if you create user loyalty and trust, you don't have to talk about anything about yourself or at all. Like, why do you need it, right? In the end, you should ask yourself the question, “why am I doing this?” And if the answer is I'm not getting to build a better product and more users, which is the case then then why would I do it?” – Neeraj Arora

Neeraj and Michael on Fast Growth
When asked further on PR and marketing, they believe the current way of pre-hyping the product won’t work for them. Their goal is to have users appreciate the product that they will share it to their family and peers, and let it grow almost naturally. It’s almost like they’re going back to the word-of-mouth approach in marketing, but digitally.
As for making it big, Neeraj comments that having a fast growth for a company is not always a good thing. Sometimes it even hurts your company in the long run. Neeraj and Michael would rather take it slow and build a product that will last forever, rather than aiming for large numbers at Day One.

“It actually hurts you, I think, fast growth.