As a legal nurse consultant, you want to stand out from others in your field. When you offer the same services, what makes you special? What makes an attorney say, “I want to work with this person?”

It’s not low pricing. That strategy will put you in the bargain basement of the LNC world. It’s not about marketing if you’re marketing the same services as every other LNC. You need to discover what makes you unique as a practitioner and design that as your brand.

Gerry Foster, known as the Brand Evangelist, will show how you how to use the same practices that have made Amazon, Virgin Airways, Starbucks, and other companies’ leaders in their fields.

He begins with the premise that you are unique. Your unique identity doesn’t come from your degrees, your publications, or your years of practice. Your special gift is what you can offer your client that no other LNC can. Maybe it’s your attention to detail, your ability to listen to and fulfill your client’s needs.

It might be the feeling you give him or her that in the stress-filled legal world, you are reliable, you will come through. Learn what your gift is and use it to position yourself in the LNC world. Then you can market because you have something special to put in the marketplace. Then you will attract attorneys for whom price is not an issue because you make it clear that hiring services will yield rewards beyond price.

It all begins with branding. Begin now. Listen to or watch this podcast to get Gerry’s take on branding.

https://youtu.be/YVXxyLSovlI

Join me in this episode of Legal Nurse Podcast to learn about Crafting Your Unique LNC Brand

What is a brand? How can you define your brand? Why does a brand focus on experience rather than on product? What is the power of emotion in branding? How do complaints present opportunities?

Build your expertise with criminal cases, attract higher-paying attorney clients, and take your business to the next level.

The Path of the Bullet is a live cast virtual conference 2-Day event designed for LNC and forensic nurses just like you.

Get More Criminal Cases

Attract Attorneys Handling Criminal Cases

Position Yourself as the Go-To LNC for Criminal Cases

Network with your Colleagues

The Path of the Bullet is a live cast virtual conference 2-Day event designed for LNC and forensic nurses just like you.

Pat Iyer put together the first Legal Nurse Consulting Virtual Conference in July 2020.

Teresa Devitt-Lynch and Pat teamed up to create this all new conference based on what attendees said they’d find most valuable. This new implementation and networking event is designed for LNCs at any stage in their career.

Build your expertise with criminal cases, attract higher-paying attorney clients, and take your business to the next level.

Your Presenter

Gerry Foster is a highly accomplished Brand Strategist. He is thecreator of the Big Brand Formula which shows small business ownershow to create a big brand, and a strong message that sells, so youcan excite, delight, and ignite your market and make it easier to getnew customers.

Gerry has more than 30 years of successful experience showingsmall business owners how to brand as the big companies do -combining the best in entrepreneurial branding with the best thinking,methods, and approaches from the world of big branders.

As an international speaker, trainer, and coach, he is driven by apassion to give life to and nurture products and services that willflourish and grow beyond what is typically offered by a competitor.Drenched in promises of coveted customer experiences, the brandshe creates have tremendous emotional appeal.

Connect with Gerry at https://gerryfosterbranding.com

Or on social media at Linked or Facebook