Legal Bits for Business

Legal Bits for Business


Legal Bits for Business Revisits the Vault with J'Net Smith

January 28, 2022

J'net Smith is the consummate art licensing coach—she is passionate about helping you achieve a level of success beyond imagining and she definitely knows how to do it! In just six short years, J’net turned Dilbert™ from a relatively unknown syndication-based comic strip into a $200 million a year global brand. Then in 2000, J’net translated and expanded on her extensive experience to train, advise and license all types of creators. She has helped hundreds of artists, graphic designers, painters, photographers, authors, illustrators, design firms, fine artists, creative companies, non-profits and agents to maximize the power of their brands and talents. 


J’net is the Official Matchmaker, Blogger, and Resource Center Host for the Art + Design and Brand/Agents Zones for the Advanstar’s Licensing Expo, the largest licensing trade show and conference in the world. 


J’net is best described by her combination of specialties—she is one of those very rare people who possess a balanced combination of creative sensibility and extraordinary business acumen. It is this combination that has served J’net over the span of a very impressive career, and has garnered her equally impressive press and testimonials! 


She has achieved successes in multiple industries. From her early days in New York building new divisions for such corporate giants as Official Airline Guides, Macmillan Publishing, Paramount Communications, and VIACOM International, to her six years of work spearheading the astronomical growth of Dilbert, J'net has compiled a long list of satisfied clients and has gained an enormous amount of respect and experience in a number of different fields.