In 1999 Lisa Bollin, CEO and Director of Design of Cowgirl Tuff Company, had a dream to own her own clothing company. With the support of her husband and partner, Kirk, and their daughter, Lexie, they started on a journey. What started out of a field and the back of a trailer in Litchfield, MN has exploded into one of the leading brands in the Western Industry.

Lisa started screen printing tops and retailing them at many major barrel racing events throughout the USA. When she realized she couldn't keep up with the demand, she looked into wholesale and landed her first 18 stores in 2004.

In 2008, Lisa wanted to try her luck in designing a fashionable western jean, with an emphasis on comfort. That she did! Cowgirl Tuff's jeans are known for their UnBELIEVEable Fit. After seeing the struggle in the dressing room, Lisa learned how to make the wrong fit into the right fit for the real woman.

The journey has brought the company so far, inspired many and has become a dream come true! Over the last 11 years, 18 stores have turned into 1,500 plus stores nationwide.