Legal Bits for Business

Legal Bits for Business


Legal Bits for Business Revisits the Vault with Abby Jimenez

December 31, 2021

Nadia Cakes is America's premier, award-winning cupcake shop and custom cake studio. Named after her middle child, Abby Jimenez opened Nadia Cakes with a lifelong passion for baking, a love for beautiful desserts, and on a complete leap of faith.


While pregnant with her third baby, Abby decided to take cake decorating classes at a local craft store. Although her baby arrived before she could finish the classes, Abby took what she had learned and started making free cakes for family and friends. The cakes were a big hit. There was a big demand. Abby had a big idea. She took a chance and quit her full-time job to start her own cake business. So, soon after Abby had her own baby, Nadia Cakes was also born.


With a newborn, a 1-year-old and a 2-year-old, all in diapers, Abby set out on two of the most challenging years of her life. She not only survived those years, but experienced success and opened a beautiful cake shop in the fall of 2009. The new shop was so well received that just two months later, Carlos, Abby's husband quit his full-time job and joined the family business as CFO. In 2012, Abby and Carlos embarked on a new journey by moving the family to the Midwest to open two more shops in Maple Grove and Woodbury, Minnesota. Abby is a winner of Food Network's Cupcake Wars and was featured on two seasons of TLC's hit show Fabulous Cakes. She's now an author and International best seller. Her second book The Happy Ever After Playlist is now being developed into a movie! Life's Too Short is her latest book and can be purchased here


Abby and Carlos have always focused on building a quality staff with people like Erin Campbell, Woodbury General Manager and long-time Nadia Cakes team member. Erin is also the winner of the Food Network's Holiday Baking Championship and a top five finalist on Food Network Star. Each pastry chef, decorator, and artist contribute to the quality, beauty, and incredible customer service enjoyed at Nadia Cakes.