Legal Bits revisits the vault with Kelly Lucente!

Kelly Lucente is a CEO, Author and Brand Strategist who focuses on growing small to Fortune 500 brands, assisting them in differentiating themselves to move the needle through strategic brand positioning. She is the Founder and Creative Director of re-tool®, a boutique branding agency in Minneapolis, MN and the Visionary behind Brand by Kelly™ a place for early-stage entrepreneurs to find education and resources to help grow and scale affordably.

With 30 years of experience in branding, marketing, and sales, she is known for her disruptive approach to getting brands noticed, Kelly has worked with nationally noteworthy brands such as RE/MAX, Pearle Vision, Rollerblade, and Mattamy Homes, North America’s largest homebuilder (and only second to Pepsi in brand recognition).

PUBLISHED AUTHOR & SPEAKER
Kelly is the author of MOO-LAH-GY, a handbook for the entrepreneur and small business owner. She offers practical solutions to frequently asked questions within the brand and positioning space. She has been featured in publications such as Minnesota Business, Women First and Inc. magazines and has shared the stage with the likes of Kevin Harrington, Original Shark from Shark Tank and Linda McMahon, former CEO of the WWE.

MEMBER & MENTOR
Kelly is an advisory board member for the Entrepreneurship Class at the University of Minnesota Carlson School of Management and a Mentor for the MN Cup, a statewide, new-venture competition for entrepreneurs. Both are near and dear to her heart having been a finalist in the MN Cup in 2008 with her children's educational product, Bye Bye Monster™ and having been a serial entrepreneur most of her life starting her first business straight out of high school in 1985 as an event planner under the business entity, Innovations by Kelly.