Blake Erickson is the co-founder of Scaling.com, a company dedicated to helping entrepreneurs scale bigger and faster than they ever thought possible. He is the co-author of the New York Times best-selling book The Science of Scaling, and a highly sought-after keynote speaker specializing in guiding companies and individuals to achieve rapid growth and seemingly impossible goals. Blake resides in Utah with his amazing wife, Bre, and their two sons.






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The Science of Scaling: Grow Your Business Bigger and Faster Than You Think Possible
Scaling.com/Audiobook
The Science of Scaling Your Ward | An Interview with Benjamin Hardy
Transcript available with the video in the Zion Lab community

Blake discusses the importance of setting ambitious goals and the principles of effective leadership within the context of Latter-day Saint service. The conversation emphasizes how faith and intentionality can lead to significant results in both personal and church-related endeavors.

Goal Setting and Faith: Blake shares his experience of setting a seemingly impossible goal of 100 baptisms during his mission, illustrating how faith and ambition can drive success.

Identifying Key Indicators: He emphasizes the importance of recognizing patterns and indicators that lead to success, such as focusing on individuals who are genuinely interested in the gospel rather than spreading efforts too thin.

The Power of One: The discussion highlights that often, one person can make a significant impact, whether in a business or church setting, by inspiring others and driving collective progress.

Less is More: Blake advocates for the idea that achieving goals often requires doing less but with greater focus, rather than simply increasing activity levels.

Cultural Dynamics: The conversation touches on the need to challenge existing cultural norms that may hinder progress, encouraging leaders to empower all members to contribute actively.

Setting Clear Goals: Latter-day Saint leaders can adopt Blake’s approach by establishing clear, ambitious goals for their congregations, focusing on what truly matters to drive spiritual growth and engagement.

Fostering a Culture of Participation: Leaders should encourage all members to take initiative and share their insights, breaking down barriers that prevent individuals from stepping forward in service.

Prioritizing Key Activities: By identifying the most impactful activities and focusing efforts on those, leaders can enhance the effectiveness of their ministries, ensuring that resources are used wisely and results are maximized.

00:03:24 – Blake Erickson’s Mission Experience
00:04:10 – Shifting Focus on Mission Goals
00:05:06 – Learning from Missionary Work
00:06:58 – Identifying Key Indicators for Success
00:08:27 – Setting Goals and Expectations
00:10:18 – The Importance of Commitment
00:12:10 – Recognizing Progress and Indicators
00:14:10 – Communicating with Non-Progressing Individuals
00:15:02 – Applying Business Principles to Church Leadership
00:16:37 – Scaling the Church and Its Impact
00:18:50 – The Gospel as a Solution
00:20:49 – Manifesting Faith in Daily Life
00:21:00 – Expressing Desires to God
00:23:30 – The Importance of Ambition
00:25:32 – Balancing Church Responsibilities
00:26:58 – Navigating Life After the Mission
00:27:09 – Engaging with Elders Quorum Leadership
00:29:04 – Focusing on One Goal in the Ward
00:30:17 – The Power of Less and Different Approaches
00:32:02 – Identifying False Requirements
00:34:15 – The Impact of One Person
00:35:04 – Onboarding Others to a Common Goal
00:37:31 – Building Unity Through Shared Goals
00:38:31 – Cultural Dynamics in Church Leadership

The award-winning Leading Saints Podcast is one of the top independent Latter-day Saints podcasts as part of nonprofit Leading Saints’ mission to help Latter-day Saints be better prepared to lead. Find Leadership Tools, Courses, and Community for Latter-day Saint leaders in the Zion Lab community. Learn more and listen to any of the past episodes for free at LeadingSaints.org.

Past guests include Emily Belle Freeman, David Butler, Hank Smith, John Bytheway, Reyna and Elena Aburto, Liz Wiseman, Stephen M. R. Covey, Benjamin Hardy, Elder Alvin F. Meredith III, Julie Beck, Brad Wilcox, Jody Moore, Tony Overbay, John H. Groberg, Elaine Dalton, Tad R. Callister, Lynn G. Robbins, J. Devn Cornish, Bonnie Oscarson, Dennis B. Neuenschwander, Kirby Heyborne, Taysom Hill, Coaches Jennifer Rockwood and Brandon Doman, Anthony Sweat, John Hilton III, Barbara Morgan Gardner, Blair Hodges, Whitney Johnson, Ryan Gottfredson, Greg McKeown, Ganel-Lyn Condie, Michael Goodman, Wendy Ulrich, Richard Ostler, and many more in over 800 episodes.

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