This is Threats, a podcast about the changing sports media landscape and the conditions that threaten to undermine the traditional model.

In this series, Leaders’ Editorial Director James Emmett and Synamedia’s Head of Sport Simon Brydon will identify the conditions that threaten to undermine the traditional model, and alongside a handful of prominent industry experts, explore ways that leaders can use these challenges as opportunities for innovation.

This episode focuses on choice and price, featuring a discussion with Sebastien Audoux around the difficulties in engaging an audience that already has an abundance of offerings. Audoux is a content technology rights specialist who followed a 15-year television career as a sports commentator with a stint as Head of Sports Digital Content at Canal+. He now works with numerous clients as an independent consultant, and holds board member positions at HYPE Sports Innovation and Decyfr Sport.