The Legends Co-President on the multi-leader model, and the Atlanta Hawks’ CMO on the meaning of authentic leadership. 

Hello and welcome to Leaders and how they lead, the podcast that brings all manner of sporting CEOs into the Leaders studio to ask them how they manage – and to nudge and nurdle them into thinking deeper about what they do on a day-to-day basis. 

This week’s guest is Mike Tomon, Co-President and COO at premium experiences and sports sales hothouse Legends, which was founded in 2008 through a ground-breaking partnership between the New York Yankees and the Dallas Cowboys. Tomon joined the company in 2014, having previously played a key commercial role in AEG’s Global Partnerships team.  

Tomon leads global operations for Legends, including domestic and international revenue generation and growth across the company’s 360-degree service solution platform, which spans planning, sales, partnerships, merchandise, hospitality, and technology solutions for some of the biggest brands in sports and entertainment.   

Beginning at 28:03, the episode also includes insights on leadership from EVP and CMO of Atlanta Hawks, Melissa Proctor.  

The fifth edition of Leaders Sport Business Summit Abu Dhabi returns on 1st and 2nd March. To find out more and register your interest, please visit https://leadersinsport.com/sport-business/leaders-events/the-sport-business-summit-abu-dhabi/