Talking strategy with the Commercial Director of one of Europe’s most dominant sports media brands.

Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport.

Over the course of the series, we’ll hear from the industry’s leading strategists about how they strategise – How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They’ll provide fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t), to reveal how to execute strategy successfully and avoid pitfalls.

In this episode, we’re joined by Yath Gangakumaran, Commercial Director at Sky Sports. Together with Leaders’ Head of Content David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett, Gangakumaran explores the growing complexities around partnerships between broadcasters and rights holders, navigating an increasingly fragmented media landscape, and how strategies at Sky are conceived, built and executed together with internal and external stakeholders.

*This interview was recorded 19^th July 2020.*