IMG Media President Adam Kelly talks tough conversations and restoring the reputation of a sports industry powerhouse.

Welcome to Leaders and how they lead, the podcast series that looks at what it means to be a leader in the sports industry.

We’re going to be taking a range of perspectives over the next six weeks; going deep with leaders of teams, agencies, governing bodies, venues, and charities – very different types of organisation and very different types of leader.

We’re going to be pressing them on what makes them tick; how they think they manage (upwards and downwards); how they handle failure and conflict; how they communicate strategic vision; how they communicate full stop; how they develop people; how they lead to win – whatever ‘win’ means where they are.

Our first guest is Adam Kelly, who recently became President of IMG Media, a division of the agency giant that operates across rights management, production, and technology and data.

An IMG lifer who started as an intern, Kelly is on a mission to reset the strategic course for IMG Media after a challenging period for the agency.