Leaders Sport Business Podcast

Leaders Sport Business Podcast


Leaders Broadcast Disruptors Audio Bulletin – Micropayments, measuring success, and more with the NBA’s George Aivazoglou

May 26, 2022

The Leaders team bring you their thoughts on the current sports broadcast space, along with a Q&A with the NBA’s Head of Fan Engagement & DTC.

The Leaders Broadcast Disruptors Audio Bulletin is a regular podcast for discussion, debate, and exploration around the latest developments in sports content production, distribution and monetisation. 

Leaders Editor-at-Large and Head of Content James Emmett and David Cushnan unpack a Q&A with the NBA’s Head of Fan Engagement & DTC for EMEA, George Aivazoglou, which was recorded back in March at our Leaders Sport Business Summit Abu Dhabi event. Aivazoglou doffs his cap to Fortnite, Nike and Roblox in a fascinating conversation on micropayments, the metaverse, and the process of innovation.

But first, James and David offer their views on the latest happenings in the sports content space, with talk around the issue with subscription models in the midst of a cost of living crisis, Spotify’s big plans in the global sports content space, and what FIFA’s new gaming strategy reveals about the purpose of FIFA+.