Behind the Scenes of the inaugural edition of our 4SE event experience in NYC with two key leaders from Elevate Sports Ventures.

Leaders on the Ground takes you behind-the-scenes at our in-person events – and this one’s a bit different. The Leaders team has been in New York this week, working with our sister companies Sports Business Journal and SportTechie to launch 4SE, a brand-new event experience providing a much-needed opportunity for senior executives to explore and navigate the collision of sport, entertainment, lifestyle and culture.

Leaders Editor-at-Large James Emmett is joined by colleagues Matthew Stone and Javan Odegah in a Manhattan backroom to explain more.

James is also joined by Al Guido, President of the San Francisco 49ers and Chairman and CEO of Elevate Sports Ventures, and Shawn Doss, newly promoted to run Elevate’s international business.

Formed in 2018 in partnership between the San Francisco 49ers and Harris Blitzer Sports & Entertainment, Elevate is a leading consulting firm that has quickly become something of juggernaut in the sports and entertainment sector, and the trio sat down for a conversation about where and how sport meets entertainment in 2022, how an organisation like Elevate fits into that, and the company’s global aspirations.

4SE, at the intersection of sport, entertainment, lifestyle and culture, is due to become an annual fixture in the calendar each year in May. Do join in on all the action by visiting https://4-se.com/#contact to register your interest for 2023.