Digital expert and newly appointed CEO of Stadion gives his views on the innovations happening in the space. 

The Leaders Broadcast Disruptors Audio Bulletin is a regular podcast for discussion, debate, and analysis around the latest developments in sports content production, distribution and monetisation. 

On this episode, James Emmett and David Cushnan are joined by Russell Stopford, a giant in world of sports digital, who is newly-installed as CEO of digital agency Stadion, following over a decade of leading digital activity at three of football’s biggest clubs, Manchester City, FC Barcelona and Paris Saint-Germain.  

In an insightful and informative conversation, the trio dive into the latest happenings in the space, such as the NFL’s plans for a new subscription streaming service, Spotify’s giant sponsorship deal with FC Barcelona and of course, 2022’s biggest buzzword, the metaverse. In the process, Stopford offers his expert perspective on the complexity of developing a huge new project like the NFL’s, the untapped potential in the crossover between sports and music, and the big tech question in the development of the metaverse that demands to be solved.