Behind the Scenes of the fourth edition of the Leaders Sport Business Summit in Abu Dhabi

Leaders on the Ground takes you behind-the-scenes at our in-person events, where our team will review the action and key takeaways from the on-stage sessions. In partnership with the Abu Dhabi Sports Council, the Leaders team invited 400 senior executives to the world-renowned Yas Marina Circuit for the fourth edition of Leaders Sport Business Summit Abu Dhabi on 16^th and 17^th March, where we explored the new dynamics of global sport. This episode recaps the two-day summit and explores the key themes.

First, our Head of Content David Cushnan and Content Producer Cameron Macdonald are joined by Ryan Norys, Chief Revenue Officer ay AS Roma, to recap the action from Day One. The trio touch on a number of topics, including (but not limited to) the renewed focus on purpose in shaping the identity of clubs, the growing desire to bridge the gap between the elite, professional of sport and the grassroots, community-focused end, and what it is like to be in thick of trying to sell these multimillion pound deals, such as the one recently announced between FC Barcelona and Spotify.

Later in the episode, from 23.48, David is joined by Phil Cotton, CEO at Elevate, and Laura Georges, Secretary General of the French Football Federation. In this section, the three discuss the goings-on on Day Two and their review of the summit overall. On the conversational agenda; the impact of investing in new ways to engage fans in the culture, the impact of inspiring women and girls to participate in sport, and the fascinating dynamic created when two of our speakers had opposing views.