Former BBC exec Stuart Rowson reveals the secrets of making content for younger audiences.

The Leaders Broadcast Disruptors Audio Bulletin is a regular podcast for discussion, debate, and analysis around the latest developments in sports content production, distribution and monetisation.

On this episode, James Emmett and David Cushnan are joined by Stuart Rowson, a multi-platform expert with a mission to help brands and media companies engage with children and younger audiences. In a fascinating and varied conversation that includes talk of Cocomelon, Hey Duggee and the NFL’s Nickelodeon broadcast, Rowson discusses how he oversaw BBC Sport’s younger audience strategy, the unique work he is doing with Chelsea FC, and reveals what you may be doing wrong in your approach to engaging younger audiences.

The fourth edition of Leaders Sport Business Summit Abu Dhabi returns on 16th and 17th March. To find out more and to register your interest, please visit http://www.leadersinsport.com/AD2022