Marketing industry bellwether Sir Martin Sorrell kicked off this year's Leaders Sport Business Summit and he kickstarted this behind-the-scenes podcast too. Nic Coward, the man tasked with interviewing Sir Martin, gives his assessment of the discussion.

This collection of conversations also includes:

- Sir Dave Brailsford on a turn as questioner rather than questioned as he reflects on a conversation with Billy Beane - very much Marginal Gains meets Moneyball.

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- Irina Pavlova, former President of Onexim Sports & Entertainment, on an intimidating run out with WWE chief brand officer Stephanie McMahon and her plans for a new role in London.

- Lewis Wiltshire on Legendary Entertainment’s Matt Marolda and Moneyball for movies and the major social platforms and their likely – or unlikely - moves into sport.

- Gerry Cardinale, founder and CEO of RedBird Capital, and the man behind the creation of the YES Network and Legends Hospitality, on where to find the real value in sport.