Beatrice Lee is CEO of BSI VR. The former MD for the Asia-Pacific region for MP & Silva, Lee was part of the senior leadership team when the media rights agency was bought by Chinese firms Baofeng and Everbright in May last year.

BSI - Baofeng Sports International - VR is a joint venture between tech giant Baofeng and Aser Media, the holding company set up by former MP & Silva boss Andrea Radrizzani for his multiple business interests.

Lee is on the Advisory Board for the Leaders Sport Business Summit in China on 21st July, so naturally the conversation dwelt on the growth of the Chinese sports industry, as well as her time in the Beijing office for Infront in the build-up to the Beijing Games in 2008.

Also on the agenda: Lee's formative years in Malaysia, studying communications at Penang University; VR and the proposition for sporting rights holders; the differences between Total Sports Asia, Infront, and MP & Silva - all former employers of Lee; and Premier League international media rights - will the bubble burst?