Leaders Sport Business Podcast

Leaders Sport Business Podcast

Lights, cameras, ACTION - a new vision for European Tour golf

October 02, 2016

Canadian Keith Pelley was hired as CEO of the European Tour in April 2015. Replacing George O'Grady in the role, Pelley joined from Rogers Media, where he was President and acquainted with the art of the multi-billion dollar rights deal.

His media background gives him a perspective on the changing nature of the way people are consuming European Tour golf.

An advocate of change, of modernisation, Pelley intends to shake up the tour with a host of new innovations.

Those innovations were very much on the table in our discussion at Wentworth in the late English summer sunshine.

Listen to the podcast to find out:

- Keith Pelley's plans for multiple new formats across the European Tour

- His thoughts on Olympic golf, the absent 'Zika boys', and the future of the movement

- His recommendations for where and how to watch hockey in the UK, and the hottest sports industry hang-outs in Virginia Water