Welcome to the third and final episode of Model making, a series from the Leaders Sport Business Podcast that analyses the flux across the global sports industry and asks whether we need a new commercial vision for sport.

Hosted by Leaders Editorial Director James Emmett and Viagogo’s International Lead Matt Drew, the three-part series puts sport’s traditional revenue streams under the microscope.

If media rights increases cannot be taken for granted and sponsorship revenue is under threat, where are the new business lines for rights holders to focus on? This episode is focused on the solutions to some of sport's most existential challenges.

To help them make sense of the shifting sands around them, the pair are joined by four illustrious guests:

• John Skipper, formerly of ESPN and DAZN and the architect of some of the biggest rights deals in US TV history;
• Brett Gosper, Head of Europe & APAC at NFL and the executive in charge of pushing American football's international boundaries, having previously done so at World Rugby;
• Simon Denyer, serial founder and former leader of DAZN, current leader of PEAK, and board member on a number of global properties including the WTA;
• Zarah Al-Kudcy, the newly installed CRO at the Women’s Professional League Ltd, and a commercial leader at Chelsea, Formula 1 and the ICC among many before that.