Welcome to episode two of model making, a new series from the Leaders Sport Business Podcast that analyses the flux across the global sports industry and asks whether we need a new commercial vision for sport.

Are the business models that have sustained professional sport for so long at breaking point? And what are the solutions that sport's most innovative thinkers are endorsing?

Big questions answered on-stage at Leaders Week London 2024 by Chicago Cubs and Marquee 360's Senior Vice President, Cale Vennum, and Viagogo's International Lead, Matt Drew. James Emmett, Leaders Editorial Director was in the moderator's chair to find out how ticketing can help unlock additional revenue streams and engagement.