Leaders Sport Business Podcast

Leaders Sport Business Podcast


Leaders Week London aftermath; TKO and Endeavor’s corporate story; negotiating the WNBA's future

October 24, 2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan return to the studio, for some more reflections on Leaders Week London and to review the most notable stories of the sports industry week.


As IMG, On Location and Professional Bull Riders move from Endeavor to TKO ownership, they consider the corporate storytelling implications and ponder whether it's the precursor to further change.


They also discuss the WNBA’s upcoming collective bargaining negotiations, after the players’ decision to opt out of the current agreement early, as well as luxury brand Chanel’s decision to sponsor the annual university Boat Race along London’s River Thames.