Welcome to Convergence – a mini-series from the Leaders Sport Business Podcast about the launch of new verticals within an existing sports business. It’s a show about strategy, growth, and fitting new products to meet audience demand.

In this series we’ll be looking at sports media, betting, gamification, collectibles, merchandising and more – and it’s being co-hosted by me, James Emmett from Leaders, and Sam Sadi, the CEO of LiveScore, the football scores app-come-betting company that has supercharged its own growth off the back of a converged offering.

Diane Gotua, a strategic business leader with nearly two decades of global leadership experience in strategy, operations and corporate development within sports and finance, is our guest for episode three. Diane currently serves as the Senior Vice President and Global Head of Strategy at Fanatics, having previously worked at the NBA for 9 years in a variety of leadership and strategy roles.