Welcome to Convergence - a mini-series from the Leaders Sport Business Podcast about the launch of new verticals within an existing sports business. It's a show about strategy, growth, and fitting new products to meet audience demand.

In this series we'll be looking at sports media, betting, gamification, collectibles, merchandising and more - and it's being co-hosted by me, James Emmett from Leaders, and Sam Sadi, the CEO of LiveScore, the football scores app-come-betting company that has supercharged its own growth off the back of a converged offering.