Leaders Sport Business Podcast

Leaders Sport Business Podcast


Paris 2024 reflections: sponsor creep, broadcast highlights and the road ahead for LA

August 14, 2024

Leaders' Editorial Director James Emmett and Content Director David Cushnan gather their thoughts and reflect on the Paris 2024 Olympic Games.


They discuss the broadcast coverage and tone, for the BBC, Discovery and NBC in particular; sponsor creep in the wake of LVMH and Samsung’s activity in Paris; the visual spectacle and the power of the still image; the challenges ahead for organisers of LA28; and Thomas Bach firing the gun on an IOC Presidential election next year.