Leaders Sport Business Podcast

Leaders Sport Business Podcast


Leaders in Focus: Andy Anson, CEO, British Olympic Association

May 30, 2024

Andy Anson is preparing Team GB for a golden summer in Paris. The British Olympic Association CEO is the guest on this month's Leaders in Focus, where he looks ahead to the Olympics; considers the major challenges the Olympic world faces; and discusses whether athletes should be paid directly for winning medals at the Games.


He reflects on a long and varied career in sports and media: developing his love of brand at Disney; takeovers and working under the Glazers at Manchester United; and working out what went wrong with England’s bid for the 2018 Fifa World Cup, a campaign he fronted. 


Anson also reveals the leadership traits he’s learnt – and the leaders he’s learnt from – along the way, as well as how he dovetails his BOA commitments with his role as Chair of Lancashire County Cricket Club and the advice he has for the next generation of sports CEOs.