Leaders Sport Business Podcast

Leaders Sport Business Podcast


Leaders in Focus: Barbara Slater, Former Director of Sport, BBC

May 08, 2024

Barbara Slater is one of the most respected figures in the sports broadcasting industry.


A former international gymnast and Olympian, Barbara joined the BBC 40 years ago and is on the cusp of retiring from her current Director of Sport role.


During her tenure, she's changed attitudes and enhanced perceptions of women's sport, overseen remarkable growth in BBC Sport’s digital services, and cemented the BBC as the most popular broadcaster in the UK - all whilst managing the challenges that come with working for a publicly-funded broadcaster.


Slater was in the hot seat for May's edition of Leaders in Focus and had a wide-ranging conversation with Leaders duo James Emmett and David Cushnan on her life at the BBC and what she leaves behind for her successor.


This episode of Leaders in Focus was produced in partnership with IMG.