The 2024 StatsBomb Conference took place at Old Trafford in Manchester in October and the Leaders Performance Institute was in attendance.

We spoke to the great and the good of the football analytics world, including three people speaking that day, about their thoughts on data & analytics in football, from recruitment and time management to analysis and AI.

Coming up for you, we have:

Liam Henshaw, a Data Analyst & First Team Scout with Hearts, who discusses his efforts to balance two roles at the Scottish Premiership club, and the constant need for context in application.

Will Thomson, a Data Analyst with Hudl StatsBomb, whose research is guided by the nuances of football.

Sam Gregory, the Director of Data Analytics at US Soccer, whose senior teams are preparing for World Cups in 2026 and 2027, including an edition on home soil in the men’s competition.

Simon Farrant, Director of Strategic Growth – Sports Data & Officiating, at Deltatre, who spoke about recruitment in the context of game models and team strategies, where compelling stories are a must.

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